The teenage princess now following in her mum’s footsteps


Princess Estelle of Sweden may only just have turned thirteen but , like many teenagers, she is making her own fashion statements. 

As she celebrated her birthday, the Swedish Royal Court released new portraits of Princess Estelle in Prince Bertil’s apartment at the Royal Palace in Stockholm. 

For the photos, the future queen wore a cream short-sleeved jumper in a boucle cashmere and a coordinating cream skirt. 

The set is from Soft Goat, a familiar brand for the second in line to the throne. In December, Estelle wore a similar set in a turtleneck style in lipstick ted to decorate the Christmas tree at the Swedish Royal Palace with her family. 

Just like mum – how Estelle celebrated becoming a teenager
(Photo: Kate Gabor/The Royal Court of Sweden)

Soft Goat is a Swedish company based in Stockholm that focuses on cashmere knits in modern and minimalist designs. 

The young princess is not the only member of her family to prefer the Swedish brand’s knits. 

Princess Estelle’s mum, Crown Princess Victoria, also turns to Soft Goat. She frequently wears Soft Goat jumpers for engagements. She also wore one of their boyfriend-style jumpers when she was in the United Kingdom in late November 2023. 

Princess Sofia wore one of the brand’s jumpers in November 2024 for a roundtable discussion on children’s rights. 

She may only be beginning her teen years, but she is already supporting Swedish fashion. 



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